About Fitness Enhancement
Fitness Enhancement has grown to become one of Australia’s largest personal training companies, but its story began in 1999 with just $400 and a young entrepreneur’s dream. Our founder and current CEO, Scott Hunt, started the business from the boot of his car, driven by a desire to help those who wanted or needed to get in shape but didn’t have time for it, or didn’t feel comfortable in a traditional gym setting. His vision was to make fitness more accessible and personalised, breaking away from the conventional gym model to create something truly unique.
In 2003, Scott opened the first studio in Nerang on the Gold Coast with a unique “100% private” concept. By 2008 with the studio well and truly booked out, we expanded back into mobile personal training, leveraging our established trust and credibility to grow across the Gold Coast and parts of Brisbane.
This mobile expansion highlighted the need for a team of passionate, dedicated, and mature career-orientated personal trainers who would treat the business as their own. Thus, franchising became the next logical step.
We officially began franchising in 2014, and our very first franchisee, Matt Eddy in Narre Warren, Melbourne, is still a valued part of our team today. Franchising allowed us to attract the best personal trainers—those who excelled at their craft but needed a framework to run a business successfully. This model helped us retain a higher caliber of trainers who were deeply invested in their clients’ success, which in turn fueled our growth, and our clients’ results.
When the NDIS (National Disability Insurance Scheme) was launched in Queensland in 2018, Fitness Enhancement saw an opportunity to expand our impact. With plenty of experience already working with clients with disabilities and other limitations, NDIS registration was a natural step to help more people. The success of this saw it grow from one of our many services, to its own brand in 2021 called Fit Your Ability. Today, Fitness Enhancement and Fit Your Ability share values, goals, resources, and a commitment to providing the best personal trainers for people of all abilities.
Our franchising model has enabled us to expand to over 4,000 suburbs across 10 cities throughout Australia. Despite our size, at our heart, we remain a network of small, family-owned, local personal training businesses supported by Scott’s larger, family-owned business. Our success is reflected in numerous awards, including one of the top five (and number one in QLD) personal training businesses in 2016, the 2022 Employer of Choice, and the 2023 Franchise Group of the Year by our industry governing body, AUSactive.
Despite this, our greatest achievement is the success of our team with many having been with us for over a decade and the success of our clients with many having been with us for over two decades.
We hope to see you become one of these success stories someday too! Find out more about:
