From Our Blog

How to charge higher Personal Training prices

Working in the Personal Training industry you will see a wide variety of prices charged for a PT session. Everything from $20 cash per hour on Gumtree, to $100 at a boutique PT studio. So what can you do to set yourself apart where you are able to charge, and feel justified, in charging a... Read more »
Read more »

Don’t waste your money on Facebook advertising

Personal Trainers are not professional marketers Don’t waste money on Facebook advertising. Like most of us who started in Personal Training – you’re probably passionate about Training people and helping people. You spent a lot of time and energy learning all about anatomy and physiology, training principles, nutrition, motivation, communication and overcoming barriers to exercise adherance.... Read more »
Read more »

The security of owning a franchise

What is a fitness franchise? A fitness franchise is essentially a tried and proven way of conducting your fitness business that provides franchisees with the support, resources, brand name and a whole lot more that they need to reach a similar level of success to the franchisor.  A Personal Training franchise comes under the Franchise Code, essentially very... Read more »
Read more »

Why a business coach won’t work

Who uses a business coach? If you’re struggling to get your business booming, you might be considering getting some outside help from a fitness business coach. Being a small business owner can be tough, especially in the fitness industry. Not necessarily because you’re not a great Personal Trainer – more likely because you’re not a great... Read more »
Read more »

Why buy a fitness franchise? No weak links

Own a Fitness Franchise to eliminate weak links A chain is only as strong as it’s weakest link We’re all familiar with the expression. What is the weak link for solo Personal Trainers? Potential clients slipping through the cracks! Owning a Fitness Franchise elminates this weak link. No matter how great you are with the Personal... Read more »
Read more »

What makes a business thrive, survive or die?

Thousands of new Personal Trainers become qualified each year, and in an industry where there’s very few “jobs” most find themselves in business for themselves whether it be paying rent at a gym, working as an independent contractor, or going into business for themselves. Some of these businesses will thrive, some will just survive, and... Read more »
Read more »