Own a Fitness Franchise to eliminate weak links
A chain is only as strong as it’s weakest link
We’re all familiar with the expression. What is the weak link for solo Personal Trainers? Potential clients slipping through the cracks! Owning a Fitness Franchise elminates this weak link.
No matter how great you are with the Personal Training side of things, the biggest challenge for a solo Personal Trainer is not being able to answer the phone or email immediately – losing potential business. If you’re a great Personal Trainer then your days will be busy with appointments – it’s hard to respond to calls, messages and emails right away.
Catch clients when the time is right
Strike while the iron is hot
Another expression we’re likely familiar with – meaning you have to get it done immediately while the time is right. If a potential client calls – it means they have made the decision to commit to working with a Personal Trainer. Many people have been thinking about it for a long time but haven’t worked up the courage or motivation to call until right then. Maybe something happened to SPARK their motivation and they have had a moment of inspiration. If this person doesn’t get an immediate answer, chances are they will either call the next Personal Trainer on their list – or lose the motivation to commit. If they’re shopping around they are likely to go with the first person that responds and sounds reasonable. We know that the sooner you respond to a client, the better your success. It’s important to get that client booked in at the exact time they have decided to make that tough first step.
That’s where a Fitness Franchise can help!
Fitness Franchisees don’t miss calls
Franchisees with Fitness Enhancement have the huge benefit of every enquiry phone call coming directly to our head office. As opposed to hiring a personal assistant or a generic answering service – the phone will be answered by a well spoken, sales expert who is also one of our amazing Personal Trainers. They can relate to your potential client on every level and answer all their questions about the way the Personal Training works. After our Trainers have sold your potential client on the benefits of Training with you, they will put all the information into our online software system, and book in the initial consultation and a follow-up call for you. You immediately have everything you need at your fingertips to stop them slipping through the cracks – all you need to do is show up and close the sale.
Your Fitness Franchise can run while you’re away
Another potential issue with your solo Trainer business – is needing to be constantly AVAILABLE to respond to calls, emails and messages. You can never really ‘switch off’ and have time away from work. The whole point of being a business owner is to give you some financial freedom and a better work/life balance. Unfortunately a solo Personal Trainer just can’t afford to have time off for fear of losing clients. Another HUGE perk of being part of Fitness Enhancement is that we can take care of your business while you’re off. Whether you’re off just spending quality time with your family in the evening, or if you have the pleasure of being off on a holiday – we’ll sort everything out for you if you can’t be there. We’ll help you bring on additional Trainers to work for you. Between your Trainers and our Head office – your business can run quite smoothly without you, to allow you some well-earned breaks!
What if the worst should happen?
What if you have something unfortunate happen like a major injury or illness? If you are a solo Personal Trainer, without the physical capacity to complete Training sessions your income is instantly lost. You and your family could be in major trouble! As a Personal Training Franchise owner with other Personal Trainers working for you – your business is secure should the worst happen. You can rest easy knowing that you won’t go bankrupt lying in a hospital bed, but spend your energy focused on getting better.
