Of the approximate 20% of Australians who have purchased a gym membership, only about 5% actually use that membership on a regular basis. This means 15% are not getting or using what they paid for so only 5% of those who have gym memberships are achieving their fitness goals. 63% of Australians are overweight or obese and because of this they do not want to go to a gym. Fitness Enhancement’s target market is this 63% of overweight or obese Australians and more specifically we target the middle to upper class 35-55 year olds. This is the market that hates the gym scene or just doesn’t have time for it. Traditional gyms do not target this group. Since 1999 Fitness Enhancement has successfully been working with these personal training clients to meet their goals. We have been so successful on the Gold Coast and Brisbane area that we are now offering franchise opportunities in Melbourne, Sydney and Australia-wide. We have a strong and proven advertising plan that makes us visible to this niche of Personal Training clients who want and can afford a Personal Trainer for the long term. We offer you your ownexclusive personal training marketing territory and every single client in it. You have the opportunity to increase your income by taking on staff or by purchasing more territories. Upgrade to a studio franchise to grow your business further. For further information or to receive a franchise information packet, contact our head office at (07) 5596 6617 or fill out our contact us form and jumpstart your career.
Fitness Enhancement's Franchise Target Market