Compare gym rent with a Fitness Enhancement franchise
| What you want as a trainer |
Gym rent or contract |
Fitness Enhancement franchise |
| Client demand |
You generally need to find and convert your own clients |
The business is built around attracting people who want personal training, not just a gym membership |
| Marketing support |
Usually self-managed |
Ongoing marketing, creative and promotional support designed to promote you and your services |
| Sales and enquiries |
You handle calls, enquiries and bookings |
Support is available to help capture enquiries and book new client consultations |
| Competition |
You may compete with other trainers in the same gym |
You receive an exclusive territory, with one franchisee per territory of 40,000+ people |
| Business growth |
Often limited to your own available hours |
You can build a team, open a studio and grow your business at your own pace |
| Systems and technology |
Usually your responsibility |
Access to systems designed for booking, marketing and managing personal training clients |
| Business asset |
Can be difficult to scale or sell |
You can build a business asset with the potential to grow and, one day, sell |
A proven personal training business model
Fitness Enhancement has been developing its personal training business since 1999 and has grown into one of Australiaโs largest mobile personal training companies, as well as a large NDIS-registered personal training provider.
The model is built for trainers who want more than a place to train clients. It is for trainers who want:
- A clear business structure and proven operating systems.
- Marketing and lead-generation support.
- A stronger client-focused positioning than a typical gym membership offer.
- The ability to grow beyond being a one-person operation.
- Ongoing guidance from an experienced head-office team.
Learn more about the Fitness Enhancement personal training franchise and how it supports trainers who want to build a real business.
What Fitness Enhancement franchisees receive
Our franchise model is designed to address many of the limitations trainers experience with gym rent.
- Client-focused business model: The company invests in attracting personal training clients, not simply gym members.
- Exclusive territory: One franchisee per territory of 40,000+ people, helping reduce internal competition.
- Marketing and creative support: Ongoing print, online and campaign material developed to promote your services.
- Sales and enquiry support: Systems designed to help capture enquiries and book client consultations.
- Business systems: A purpose-built CRM to help with bookings, client communication and business growth.
- Growth options: The opportunity to take on staff, open a studio and expand your business.
- Established brand and experience: A long-running personal training business with systems refined since 1999.
Questions to ask before paying gym rent
Before signing a gym-rent agreement, ask:
- How many sessions do I need each week just to cover rent?
- How many new clients will I need each month to replace client turnover?
- Who will help me generate and convert enquiries?
- How much time will I spend on unpaid marketing, admin and sales?
- Can I grow this into a business with staff, systems and long-term value?
- What happens if I want to take leave, reduce my hours or expand?
Our Do the maths on gym rent article walks through these questions with practical examples.
Is a Fitness Enhancement franchise right for you?
This opportunity may suit you if you are:
- Currently paying gym rent and want more business support.
- A qualified personal trainer who wants to build a scalable business.
- Tired of relying only on your own marketing and word of mouth.
- Interested in growing beyond one-on-one sessions.
- Looking for a proven business model rather than starting completely from scratch.
- Motivated to build long-term value, not simply rent access to a gym.
Ready to explore your options?
Fitness Enhancement territories are limited, with one franchisee per territory of 40,000+ people. If you are ready to explore whether a personal training franchise is the right next step, contact our team for a no-obligation conversation.
Contact us to find out more
Have questions first? Visit our PT franchise FAQ page to hear directly from our founder.